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Shut Eye Sleepwear and its related bodies corporate (as defined in the Corporations Act 2001 (Cth)) (collectively referred to herein as “Shut Eye”, “we”, or “us”) recognise and appreciate the trust you are placing in us through your dealings with us. We do everything we can to maintain that trust. Under law, your rights to privacy are protected. The National Privacy Principles, the Privacy Act 1988 (Cth) and general law place strict requirements on us to treat certain information collected as confidential.


What information do we collect?

We may collect the following information from you:

  • your name and contact details, such as address and phone number;
  • the name of the domain from which you access the internet;
  • the date and time you access our site;
  • the internet address of the website from which you linked directly to our site; and
  • other information you may supply to us. 


Why we collect this information?

We use the collected information to personalise our services and plan product development so that we can provide you with relevant consumer information and notify you of products and special offers that may be of interest to you.  It is also collected so that we may provide value-added services and offers.



How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.


Does Shut Eye Sleepwear share my personal information with third parties?

We may disclose information we hold to our directors, officers, employees and agents for marketing purposes.
We may also disclose information to service providers, contractors who help us provide services or trading parties.  Where applicable information is shared with these third parties, they are obliged to observe the confidential nature of such information and are prohibited from using any or all of this information other than for the purpose for which it was provided.  We will also disclose information when required by law.
We do not sell or trade your personal information.


Promotional communications

We want to communicate with you only if you want to hear from us. If you prefer not to receive promotional information from us, please let us know by clicking on the unsubscribe link at the bottom of any of our communications. 



We understand the importance of your personal information and have appropriate procedures in place to safeguard and secure the information we collect to prevent unauthorised access or disclosure, maintain data accuracy and ensure the appropriate use of information. We use the industry-standard encryption systems (SSL certificates) to safeguard your personal information. This includes your name, address and credit card details.


Online ordering security

All purchases from this Website are processed using eway or PayPal, a secure online payment gateway that encrypts your card details in a secure host environment. We do not ever collect or store your financial information.
Please see for information on PayPal payments.



By using this Website, you are consenting to the collection of information by BAE The Label and this Website in accordance with this Privacy Policy.  
Please note that we reserve our right to amend, remove or vary this policy without notice.  You should check this page regularly to take notice of any changes we may have made to this policy. 


Privacy rights

If you believe that Shut Eye Sleepwear has breached your privacy rights in any way, or you would like to discuss any issues about our privacy policy please contact us at: Email:


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